Hello again, my beautiful web surfers!
The SEO world is going nuts right now. You have all of your different “hats” freaking out and biting their nails. Oh dear! So, sometime this month, the Penguin 2.0 is expected to be released. Webmasters from all sorts of backgrounds are wondering what kind of hell this update is going to be released. Yes, it’s true that Google rolls with the “shoot first, aim later” mentality, and unfortunately, since Google commands such a large percentage of web traffic, they can do whatever the **** they want. Anyone who has been hit by any of these latest updates – try not to take it personally.
What Was Said
Joe shloe who works for the Google spam team released a video a day or two ago. He alluded to what the update was going to accomplish, but as always, what he says is very vague. I thought it was quite funny that he specifically said people who hang out in the black hat forums were going to have a busy summer. Who knows what the hell that means? Who cares, really? I don’t hang out over there – lol. Everyone is speculating as to what “tactic” is going to get hit. This is the nature of the whole SEO thing – at least the way most marketers do it anyway.
What Really Matters
Maybe this will help to make some of you feel better. Understand that what is happening will always be happening. As long as Google is a machine, someone will always find a way to exploit its weakness. I hate when people say “oh, you’re gaming the system!” With the way the current Google environment is, there is really no other way than “what works now.” Honestly, who cares long-term? If you know what you’re doing, you can make enough money and get out very quickly. Fortunately, the Internet is still young enough and people are still naive enough for it to work like that. What I’m trying to say is that all Google can do is try to get smarter. People like Joe Shloe can ramble on all day and try to scare people into “doing it their way”, but at the end of the day, that’s all they can do. There will always be a way, and it’s up to you to find it.
The most-important piece of advice I can give you is to stray far away from the mainstream. You need to find out what works, and do it differently than everyone else. That is the only way that Google can potentially bring down your business. Google extracts data, and they create algorithms based on that data, and it’s a continual process. However, understand that Google will create algorithms for what the mainstream or “herd” is doing. If you’re doing everything exactly like this group, guess what – you’re going to go down with the Titanic.
If you’re brand new, you need to find a mentor – someone who can give you information about what has happened, what is happening now and what’s likely to happen in the future, and I say that in terms of what’s working with SEO. If you’ve been doing this for many years, you should be able to see the big picture. If you can see the big picture, it’s as easy as picking something that works and adapting that method to your own unique specifications. If the world doesn’t end, you should probably have at least a few more years to make some life-changing cash. At the end of the day, that’s all were here to do – create a successful online business and get out.
I have one last piece of advice for you. Understand that whatever ANYONE else says, don’t just take their word for it. For example, if someone says XYZ method doesn’t work anymore and you think it does, try it for yourself. To be successful, you need to DO YOU, and you need to block out the noise, especially the noise from Google. Much like Lucifer, Google’s greatest weapon right now is fear and deception. Expect anyone who works for Google to act like they’ve got it all figured out. Expect after every major update for the “herd” to freak out and say SEO is dead, and expect them to say XYZ methods don’t work anymore. Ignore all of that and DO YOU. Quitters quit, and winners always find a way. This article is starting to get borderline-self-help status, so I’ll end it here. As for my niche websites venture, expect much more to come on that subject.